Play Is Forever

The purpose of this brochure is to increase understanding about the benefits of play for people of all ages and illustrate how play and toys can successfully be used to enhance intergenerational relationships.

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Play is the great equalizer as this real-life example demonstrates. Every child instinctively knows how to play, and adults of all ages can still play too, especially since the benefits of intergenerational play are exponential.

Play enables individuals to learn about themselves and the world, stimulates mind and body, builds bonds, fosters greater imagination and supports all stages of development. What comes to mind when you hear the word, “play”? Certainly, children, as “play is children’s work.” However, play benefits all ages, from children to older adults, and is essential to well-being.

Extensive reviews of research demonstrate that play promotes cognitive development, language, motor abilities and social maturity. Additionally, play allows children to express and explore feelings, thoughts and experiences. Even businesses can experience remarkable breakthroughs from play, which helps establish a safe environment for introducing new ideas, generating dialogue, challenging assumptions, and building a sense of common purpose.